Hey there, fellow business owner! 

Ever wonder why some emails easily get through the spam filters and are seen by thousands of recipients, while others are destined for the junk pile, only to be ignored and lost for all eternity? The key is in your email settings.

In this micro-blog, I’m going to explain the three essential email settings that you need to be using if you want good email deliverability. Just 3 small tweaks that you can do right away to make a big difference.

3 Email Settings You Must Use For Deliverability

Today, I’m explaining how you can increase the number of people who see your emails by making some changes to your email settings. It might seem a little techy, but honestly, it really is simple. Read on to find out what you can do today to help ensure your emails do end up in front of your prospects… 

1: SPF (Sender Policy Framework) Record: 

Social proof taps into our deep-seated need to be part of the group, something that dates back to our caveman days when being accepted by others meant survival. Seeing others approve or use a product reassures us that we’re making a good, safe choice.

How Does SPF Work? 

• Domain Owner Sets Up SPF: This means you create the SPF record in your DNS settings. It’s a list of servers that are allowed to send emails from your domain.
• Email Servers Check SPF: When an email is sent from your domain, the receiving email server checks if it’s from the servers listed in your SPF record.
• Email Verification: If the email is from a server in your SPF list, it’s considered legitimate and can reach the recipient. If it’s not, the email is rejected or marked as spam.

2: DKIM (DomainKeys Identified Mail) Signature: 

DKIM is a security method to make sure emails are safe and come from the domain they claim to. It proves that emails are safe and not tampered with.

How does DKIM work? 

• Digital Signature: When you send an email, your server adds a digital signature to the message. It’s based on a private key that only your server knows.
• Verification: When someone receives your email, their email server uses a public key (which is available in your DNS records) to check this signature.
• Email Authenticity: If the signature matches using the public key, it proves that the email really did come from your domain and wasn’t altered along the way.

3: DMARC (Domain-based Message Authentication, Reporting and Conformance) Policy: 

DMARC is a security protocol that helps protect email domains from being used in email scams, phishing emails, and other cyber threats.

How does DMARC work? 

• Digital Signature: When you send an email, your server adds a digital signature to the message. It’s based on a private key that only your server knows.
• Verification: When someone receives your email, their email server uses a public key (which is available in your DNS records) to check this signature.
• Email Authenticity: If the signature matches using the public key, it proves that the email really did come from your domain and wasn’t altered along the way.

For help with setting up your DMARC, check out this Step-by-step guide to setting up DMARC for a subdomain.

TO WRAP IT ALL UP

To sum up, SPF and DKIM give credibility to your emails so your recipients’ servers know they’re safe and legit. DMARC uses SPF and DKIM to give extra protection against security issues and spoofing. By using these three email settings, your emails will be seen by more people and not end up in spam folders. 

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