Who Are You Again? It’s a hard thing to hear, but your business’ mailing list is probably oversaturated with people who don’t care. They aren’t generating sales. They aren’t reading your marketing emails. Half the time, they don’t even know who you are. So, what can...

Forget what you’ve heard. Email marketing works.  It’s cheap, easy and its return of £36 for every £1 is off the charts.  You’d be pretty hard pushed to find something more valuable than a direct line into someone’s attention. Your message beamed right into their...

You might have heard of evergreen trees.  Firs. Oaks. Pines. Any tree that keeps its leaves green all year round, as the name ‘evergreen’ suggests.  But what about evergreen email marketing? Did you know that it’s possible to write an email sequence that could start...

Everyone likes a low-cost, high-return purchase. And that’s why marketing consultants are quick to sell you on the multitude of benefits of email marketing! It’s short, requires very little technical knowledge to get set up and can improve your customer retention like...