by Lucinda | Feb 11, 2024 | Blog
If your business relies on email for marketing and communication, don’t let the Google Spam Update 2024 catch you by surprise. When you’ve invested time, effort and money into your email content, it’s only right that you want them to reach their intended destination....
by Lucinda | Feb 1, 2024 | Blog
Hey there, fellow business owner! Isn’t language fascinating? It’ll come as no surprise that we have a slight obsession with words and their impact. Because words have power. They can alter how your message is received. The words you use can be the difference between...
by Lucinda | Jan 17, 2024 | Blog
Hey there, fellow business owner! Ever wondered why some email campaigns generate £1000s in return, while others just generate tumbleweed? Well, it’s all about tapping into the human psyche. In this micro-blog, I’m gonna break down three super simple,...
by Lucinda | Dec 7, 2023 | Blog
What are you doing to sell your services or products? You have a shiny, modern website, right? It has an up-to-date shop with a great user experience? And you have regular blogs going up that are engaging and filled with SEO? That’s great. What about emails? I saw you...
by Lucinda | Dec 1, 2023 | Blog
Email marketing is not dead. In fact, if you do it right then it’s still one of the MOST effective ways to boost your conversions and increase your sales. But inboxes are busy. People are overwhelmed. So how do you write emails that get opened? If you’re looking...
by Lucinda | Dec 1, 2023 | Blog
It is virtually impossible to get away from marketing. It is EVERYWHERE. Day in day out, hour after hour, someone is trying to sell you something or get you to do something, often interfering with your day. Yet most of the time we take very little notice of it. Why?...
