I’ve heard it all a million times.
“Email Marketing doesn’t work for me”
“My customers don’t like to be emailed”
”I know it works for some people but my business is different…”
Quite frankly, that’s a load of bollocks.
Email marketing is one of the cheapest, fastest ways to grow your small business and make more sales. If you are not using it you are missing out.
It doesn’t matter whether you are a local café, a personal trainer or a large accountancy firm, email marketing can and will work for you – If you do it properly.
But that’s the key point right there. You have to do it properly.
Too many business owners are missing out on great opportunities and valuable sales because of the poor quality of the content in their emails.
I meet so many business owners who think that writing the content for their marketing campaigns is simple. You just throw some words together that tell people what you want them to know and that’s it! Job done!
That’s not the case.
If you want to get great results from your email marketing you have to learn how to write copy that sells.
You have to become a skilled copywriter.
A truly great copywriter understands the psychology behind a making a sale. They understand your prospects needs and motivations. They know how to overcome their objections and can use their words to influence them into taking the action and making a purchase.
Most business owners are not natural born copywriters. I’m sure you didn’t go into business as a web designer or a dentist because you had a skill for writing compelling email campaigns!
But, as I’m sure you know, part of being a business owner is being able to generate sales and customers for your business. If you can’t do that then you’ve got a problem.
But don’t worry! There is a solution.
Copywriting is a skill that can be learned.
With a little time, patience and help you can learn how to use the right words in your marketing that engage your readers, build a relationship with them and inspire them into buying from you time and time again.
Master the skill of writing “really great copy” and you’ll see big results from not only your email marketing campaigns but all your other marketing activities too.
The words you use in your marketing really are the single biggest thing that will determine your campaign results, so I think it’s a skill worth learning. Don’t you?
