by Lucinda | Dec 1, 2023 | Blog
It is virtually impossible to get away from marketing. It is EVERYWHERE. Day in day out, hour after hour, someone is trying to sell you something or get you to do something, often interfering with your day. Yet most of the time we take very little notice of it. Why?...
by Lucinda | Dec 1, 2023 | Blog
Subject Lines are THE most important part of any marketing email. They are the first thing you see. They are what make you decide if you are going to read on. People’s inboxes are extremely busy. You need to somehow make your email stand out amongst all the others...
by Lucinda | Dec 1, 2023 | Blog
Is email marketing right for you or your business? Throughout the years, marketing experts have boasted plenty of silver bullets. Something that could make all of your marketing problems go away. And email marketing is often one of them. But truth be told, it isn’t...
by Lucinda | Dec 1, 2023 | Blog
In my line of work I meet a lot of business owners. I mean A LOT. There’s one thing that I hear time and time again from them that really irritates me. “Email marketing doesn’t work, it’s too over used or my business is different, it might work for you but it won’t...
by Lucinda | Dec 1, 2023 | Blog
I’ve heard it all a million times. “Email Marketing doesn’t work for me” “My customers don’t like to be emailed” ”I know it works for some people but my business is different…” Quite frankly, that’s a load of bollocks. Email marketing is one of the cheapest, fastest...