by Lucinda | Dec 1, 2023 | Blog
The world’s in lockdown. Businesses everywhere are having to tighten their belts and settle in for a long, hard winter. But now is not the time to hibernate. While spending three weeks on the sofa with Netflix and a bottle of wine might seem tempting, now is the time...
by Lucinda | Dec 1, 2023 | Blog
Who Are You Again? It’s a hard thing to hear, but your business’ mailing list is probably oversaturated with people who don’t care. They aren’t generating sales. They aren’t reading your marketing emails. Half the time, they don’t even know who you are. So, what can...
by Lucinda | Dec 1, 2023 | Blog
Forget what you’ve heard. Email marketing works. It’s cheap, easy and its return of £36 for every £1 is off the charts. You’d be pretty hard pushed to find something more valuable than a direct line into someone’s attention. Your message beamed right into their...
by Lucinda | Dec 1, 2023 | Blog
You might have heard of evergreen trees. Firs. Oaks. Pines. Any tree that keeps its leaves green all year round, as the name ‘evergreen’ suggests. But what about evergreen email marketing? Did you know that it’s possible to write an email sequence that could start...
