Hey there! Have you ever had emails bounce back and not known why? This quick read will tell you all you need to know to overcome email challenges. Here you will learn why your emails are being rejected and what you can do to prevent it.

What Is Email Sender Reputation?

Your reputation matters.

Especially when it comes to your emails. 

Your sender reputation decides if your emails will reach your recipient’s inbox. This system uses IP and domain reputation to filter our nuisance emails and prevent spam. If either is not up to scratch, your emails might hit the dreaded spam filter. 

It’s like having a bouncer for your emails. Only the ones on the safe list get through!

Why Your Emails Are Going To Junk?

Why are your carefully crafted emails ending up in the junk folder? You know they’re not spam so why does the system get it wrong? There are several reasons for this:

  • Spam Complaints: Too many recipients marking your emails as spam can tarnish your sender reputation.
  • High Bounce Rates: If a significant number of your emails bounce, it signals to email providers that your list might be outdated or purchased.
  • Sending Too Many Emails At Once: Bombarding your subscribers can harm your sender reputation. A thoughtful and balanced approach – and drip-sending to large lists – is key.
  • Low Engagement: If your emails aren’t getting opened or clicked, it signals to email providers that your content might not be valuable.
  • Lots of Unsubscribes: While it’s okay to bid farewell to uninterested subscribers, a high unsubscribe rate can be a red flag.
  • Shared Domain With A Bad Rap: If you’re not using a custom domain for your emails, you’ll be sharing a domain with others who could be tarnishing your good name.

What You Should Do About It?

Authenticate Your Emails

Use authentication methods to verify that your emails are legitimate, not forged. These will help: SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting, and Conformance) – they sound complex, but they’re your allies. 

Keep Your List Clean

Don’t hoard email addresses like old clothes. A clean email list is not just about quantity but quality. Remove bounced addresses and regularly clean your list.

Send Targeted Content 

Generic emails are spam magnets. Personalised and relevant content not only engages your audience but also boosts your sender reputation.

To Wrap It Up

In the email universe, where your emails land is vital. Better email practices mean your emails are more powerful and they go where you intend them to. Remember, your sender reputation is your passport to the inbox.

Want More?

The tips in this blog should help you to get the most out of emailing and improve your relationships with your clients. Sign up for more micro-blogs. Stay in the loop and conquer your email game!

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