• Make more sales from your marketing
  • Spend less to acquire a client
  • Increase your profit margins
  • Turn your list into cash
  • Increase repeat sales 
  • Prepare for the AI-future
  • AND spend less time on your marketing 


you can with our results-focused, data-driven, done-for-you email marketing

Effective, efficient (and only slightly caffeine-fuelled) email marketing that makes you more money, gives you less stress and generates trackable results.

emails sent

campaigns optimised

Average return for every £1 spent

Cups Of TEA drunk


Sales Campaigns

Sales campaigns, launch sequences, offer and conversion-focused emails.

Strategy & Planning

Email marketing strategy, planning and sales funnel recommendations. 

Deliverability Healthchecks

List health and deliverability check up and recommendations. 

Email Automations

Follow up campaigns, onboarding sequences and nurture automations.

Email Copywriting

Copywriting and content creation, all you have to do is read and approve!

Data Reporting & Analysis

Data collation, report generation and strategic analysis of your campaigns. 

Nurture Campaigns

Nurture emails, story-based content, newsletters and engagement emails.


Uploading, scheduling and sending emails in your marketing software. 

Campaign Optimisation

We’ll look at open rates, click rates and conversions to optimise for the best results. 

about strategic

We’re email marketers. We help people to make more money from their marketing. Founded by Copywriter & Marketing Strategist, Lucinda Dawes, Strategic Email Marketing combines the power of human behaviour, psychology and influence, with data analysis and optimisation, to create an email marketing system that delivers profits.   

what our clients say…

We work with 6 and 7 figure business owners in the UK. Here’s what some of them have to say about us… 

“Lucinda is an exceptionally skilled copywriter with a wealth of insight and experience.

She has helped me on many occasions with strategic consultations which have been invaluable for me and my business.

If you’re looking for results – speak with Lucinda!”

Lewis McDonnell

Managing Director, Visibly Bright Ltd

Lucinda Is Incredible!! She has helped me with my email marketing for 8 years and her skills are never-ending. She is always there open with ideas, ready to go and smash every task given her way. We wouldn’t use anybody else.”

Chadd Blunt

Managing Director , Millennium Cargo Ltd


Book a Free Discovery Call

To tell us about your business, get your questions answered & find out if we can help you.

We Do All The Hard Work

We’ll map out your strategy, create your emails and analyse the data, optimising for the best results.

You Sit Back & Enjoy More Sales!

Email marketing is still one of the highest converting marketing activities in 2024!

As we move into an AI-future, it’s now more important than ever to be in control of your list so you can choose how and when your prospects hear from you. 

Is this for You? 

Email marketing is STILL one of the most profitable marketing activities.

Our done-for-you service is for you if…

  • You’ve got a list of 500+ people
  • You’re actively generating new leads
  • You’re serious about making more money
  • You want someone to take email marketing off your plate

It’s not for you if…

  • You don’t have an email list 
  • Your customers can only buy from you once
  • You like to micromanage everything in your business

got a question? drop us a message!

We’re an inquisitive bunch too. So if you’ve got a question you want answered, pop us a message and we’ll be happy to help.